Dana Brandel Branding

Selling seo and lead generation

How to sell Rank and Rent sites, Video By Dana Brandel

Do you need help selling your Rank and Rent Website?

Let's talk! FREE 15 minute consultation. We can discuss helping you move the site, what is or isn't working on your digital sales strategy or training your team to close.

How to sell your first rank and rent site

The leading problem for SEO startups today is not so much learning how to get to the top of Google or even generating leads, but instead selling these leads or services to clients. My name is Dana Brandel Branding. I am the CEO and SEO of Brandel Branding Inc; Not only have I been running marketing companies for the last 15 years, I am also currently the top SEO for attorneys in the state of Arizona. I was raised by a family of salesmen, and I have been a student of sales since I made my first commission. I have specifically sold advertising, digital marketing, SEO, PPC for the last ten years. More information on selling Rank and Rent SEO https://www.youtube.com/playlist?list... How to sell Seo services with Rank and rent and lead generation https://youtu.be/gYU1U8y0SJE If you need help closing deals and want me to work with you or your reps. I can show you how I maintain a 93% closing rate on SEO A 95% upsell rate on my current programs I closed just under a million dollars for yelp in less than 2 years.

In this video, I am not going to show you how I built 28 a sites rank and rent system that took over an entire state and has over 12 separate first place rankings on Google Maps as well as thousands of keys words ranked in that state. Instead, I am going to show you how I took clients converting off the site and packaged a new system which I use to sell a single client contracted to all 28 sites. You can find and study SEO, digital marketing and rank and rent SEO on any of my other videos listed below.

What we are focusing on here is how to sell SEO and digital marketing services to any local business. Bringing value to the clients and much-needed revenue to an SEO startup.

If you can't sell yourself or your product you will never scale yourself or your product.

 

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Digital Branding Solution, SEO results

On a mission to make local SEO the strongest form of marketing available to businesses

"Nothing's ever been able to bring a return on investment like SEO!"

For instance, just this morning I actually used one of these setups that I have for a lead generation system and we went ahead and I got the sales funnel going. I have a deal were the phone calls come in [to a virtual call center] but, I also always set it up to where I'm able to open the call and answer and close the deal for commissions as well! I mean, It's a great source to have as far as revenue goes. You always have something to kind of fall back on. You always have some kind of way to funnel commissions into there!

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But, honestly I looked at it, and in a three-hour span of just answering the phone, there was $500 worth of revenue that came in, as far as commissionable revenue. I could close about $1,500 for the business but at the same time that that's $1,500 done off an SEO program! That business is only about 25% of the way through their spend and they're already going to see a 300% return on investment right now.

That's a power that a SEO has!

We are literally sitting on the cusp of the strongest form of advertising out there! There's been radio, print, Yellowbook,
so many things going and nothing's ever been able to bring a return on investment like SEO has. Things like lead generation and Rank and rent. Things that we have literally at our fingertips right now and I think there are just a couple things missing. Like I've said, it's that hyperlocal factor and the ability to connect that hyperlocal factor and what SEO is capable of to the business owner.

So there are a lot of things missing in the middle. I think that we're going to come out and fix that with the dashboard. You guys can be the judge of it when I release the video here in a little bit but like I said keep your eyes on the hyperlocal markets. A lot of what's being said is incorrect. Google is not cracking down on Google My Business listings. It's not happening like that. It's getting flooded with Bad local SEO and bad Foundational SEO.  When that happens, you're going to see a lot of crap just get kicked off the off the front pages. That is how it works.

We've got the solution for it!

We can come in there and we'll build that Foundation up for you. A little bit more on that later when the videos released.
I'm looking forward to putting this out and I'm looking forward to what you all have to say about it!
-Dana Brandel
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seo

The Death of Click Funnels

If we cant learn from history, we are doomed to suffer its mistakes. Is this the end of Facebook ads?

I hope everyone who jumped in for the funnel craze took the time to learn SEO. If not I give it 90 days before your out of work. I just downloaded Facebook Local on the App Store, and after working three years at Yelp and knowing the inside and out of local search directories, Facebook Local is going to be a game changer, for consumers. I am going to let you on a little secret about marketing companies and evaluations.

Most clients will ask a PPC ads company or magazine why they have to sign for a year or 6 months. The standard sales objection you will hear 99% of the time is “Good advertising takes time, you cant judge a program by its effectiveness in the first few months.” and like most consumers, you will eat that up and move forward. The truth is a marketing company has no physical property or value besides its database and clients. If a client were to spend 1000 per month on Facebook Ads, then that client is only worth $1000 in a company evaluation.

Now if that same client is on a year contract at $1000 per month, that client then becomes worth 12k in an evaluation sense. Facebook already cut back massively on dark post, last time I checked I could not even get to. My guess is pixels will be the only thing they will sell through Facebook within three months, and all as revenue is going to be geared toward cross-selling into the local market. This will have them competing with Yelp and other directories. This will force all the $20 ad budget spenders into real programs. This is just a guess based on what I would do but honestly, why would you start an entire industry based on a fly by night idea. I mean landing pages have always been a great tool but to have a system solely based off running other methods does not work, especially when one disappears.

The main thing this wild, 15 years, digital marketing ride has taught me is the only thing constant, online is change. If you can’t pivot an entire agency overnight, it gets yanked out from under you. This boils down to “marketers” chasing their own million dollar dreams. Finding the quickest way to your endgame, primarily in and out and then creating statistics to back up the facts as to why it will work.

You need to be delivering value not statistics to your clients, if you are working short-term success, you will always lose the long-term game. No matter what anyone tells you there is no jump in and make 100k a month overnight system, the only people that ever make that kind of thing happen in any industry are the people that pray off the blood of entrepreneurs chasing the overnight, success, bullshit dream. Yes, I am directly referring to the Thai Lopez’s of the world, shots fired, come at me.

You didn’t make a grip of money being a marketing god or entrepreneurial genius, In fact, I am quite sure you would google what ROI stands for if we were having a conversation on returns and advertising. You made money off selling an overpriced program, targeting other desperate marketers drooling over the overnight millionaire dream as well. The most natural sell in the world is to a hungry sales person, this has been happening every generation and has no signs of stopping.

Hoover did it to the original door to door vacuum salesman, and it’s all been downhill from there. Avon, Mac, Joel Olstine and every other pansy scheme out right now that is set up to look like a goldmine for every hungry sales person looking for overnight success. Like the greedy salesman before them, they will bust there entire family savings nut on the product or startup. I’m calling it now; now Facebook Flips its ad campaign 100% to Facebook Local.

Your funnels lose power and everyone flocks to Youtube. The only problem will be no one took the time to learn SEO, especially local citation SEO. If this applies to you, feel free to call my agency) will rank every one of your videos. As they climb up search and you can no longer charge your customers 1/10 for what real SEO is worth. Youll is stuck, just like your mother before you, with an entire bag of overpriced makeup nobody wants, right as the Tupperware party era ends and you have no one to sell too….ouch.

You could always use it to paint your face like a clown and blow up balloon animals at kids parties……my suggestion is to get to Moz and crack open link building for beginners and get to Learning, if you need help, I am always open for FREE ADVICE.

Local Seo, The Digital Branding Solution

I’ll end with this; I won’t laugh or ridicule a single person or agency that jumped on the SEO is dead bandwagon, when they come crawling back. Seo is not a single form of marketing like a click funnel, it is the understanding and optimizing for algorithms. Algorithms are numbers in sequence. Until the day all programs stop using algorithms to run their whole damn systems. SEO is going nowhere and will continue to develop. Artificial Intelligence is just based on algorithms; Facebook local is algorithms, Yelp is algorithms. It’s all SEO and SEO is all about beating the system to get in front of the target market at the time they are ready to buy. At the end of the day as long as people are buying things and using digital products there will be SEO. Honestly, think about it like this; The first person to use search optimization is the guy who changed his business name and put an A1 in front of it so he could rank #1 in local phone book searches. I tip my hat off to that guy for starting this whole crazy thing.

 

About the author: Dana Brandel Branding is the CEO and SEO of Brandel Branding Inc.  Specializing in Rank and Rent, lead generation and SEO For Attorneys. He currently has over 1000 top 3 rankings just in the legal industry.
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Seo and facebook advertising

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The Most Common Mistake Business Owners Make that is Keeping Them From Ranking on Google Maps

The main reason you are not currently ranking on Google maps

Seo by Dana Brandel Branding

Think Hyperlocal: Business owners mistakenly assume that they only need to make profiles on the popular socialsites and directories, this mindset is thinking productively. Of course, you want to be where you think people are looking but your real goal needs to bemaking your business legitimate in the eyes of Google. I tell you this from experience and testing you can take away everything and I mean every single social site out there and put a listingjust in the number one spot on google maps and that listing will produce enough revenue to survive. right now there are about 150 social sites, directories and blog platforms Google needs to see you on. The difficult thing about Google is, they also want to see absolute perfection in these listings and a perfect linking system between them.

Local Seo Listings

These social sites and citations must be set up in a specific way to target the audience you want coming to your website as well as how Google thinks they should be. So the question is do you have time to turn each of these into a perfectly optimized citation for Google? Another question would then be, do you know your consumer and marketing enough to turn these citations into lead converting machines? What if there was a way to control all these listing after they have been set up with the push of a button? I asked myself these questions until I finally went out and created these systems myself. Now The DIgital Branding Solution is born

We understand what Google is looking for and set your business up with the best possible online SEO foundation you could have. This alone will put you ahead of your competition and we are only on step one! We know what each citation needs to have in order to become a top ranking listing. I have put this into one convenient dashboard that then gives you the ability to post from all your social media sites plus 100s more with one easy to use trigger, this trigger can be anything from an email to a Facebook post. Do me a favor and check out this social automation machine for yourself, we have literally changed the way local SEO is done and are currently holding over 1000 spot on google maps between 5 clients. Click Here to learn more about the digital branding solution.

Local Seo, The Digital Branding Solution

 

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