Whats Better seo or ppc for attorneys

SEO vs Google Adwords for Attorneys, How I generated $1.7 million in free clicks

Comparing Adwords to SEO in the legal industry.

I wanted to dive in again on the Return On Investment (ROI) of SEO For attorneys and the legal industry compared to Google AdWords.

I compare my campaign to AdWords because, in my opinion, it is the only other online form of paid advertising (besides using click funnels through Facebook) that stacks up and delivers in today's market. After Some evaluation on one of my most successful client's programs, I was able to get the exact click-through rate he had acquired in a quarter. This was when I realized we knocked it out of the park In the SEO industry; this is the dream goal and a near impossible achievement. If I am right, we might have one of the most successful SEO campaigns I have ever heard of or even read about. This is a part of the email I was able to send over:

"If my numbers are correct, your current results compared to an AdWords spend is over a million dollars. The campaign has accomplished this with 100x less the amount spent. "

 SEO or search engine optimization is optimizing your listing and website to rank at the top of search without running ads.
In my campaigns, I optimize websites, Social media sites, local listings and citations whatever it takes to get you in front of an audience. This audience is highly targeted to buy. My team and I can do this by understanding the search algorithms in place and mapping out the competition.
Here is a current attorney I work with and what our result just from ranking locally in Google maps can accomplish.
 seo for attorneys
Seo vs adwords for attorneys
Here is a look at what Optimization can do when applied too google properties. Looking up "Oakland SEO for attorneys" you will find 4 of my videos ranked organically.
 seo for attorneys youtube ranking
Why SEO can do what A multiple million dollar AdWords campaigns can do in half the time and for 100x less.
I took one of my client's sites and did the full breakdown to understand exactly what his ROI was for the quarter. First I had to take a look at the Google Maps Listing we had at #1 for multiple terms in his industry:
  • Quarter: Total appearances in search (Google Maps) = 13,200
  • Quarter: Total views or clicks to open your listing (Google Maps) = 7,490
  • Quarter: Total interactions, calls, directions or clicks over to site: = 218
I then used sem-rush to find out what Google charged per click for the top keywords he was ranking for in not only Google Maps but Google Search as well.
Campaign at Cost per click:
  • (Clients City) DUI Lawyer CPC: $109.05
  • DUI Lawyer (Clients City) CPC: $129.65
  • (Second City) DUI Lawyer CPC: 120.09
let's take a look at this as an average CPC value:
  • Averaging it to $100 per click on prime keywords:
  • 7,000 clicks x $100 = $700,000 Adwords Campaign Spend
To drill the value in for this SEO program and take it another step I decided to look at a cost per lead system. What if none of the 7.5k people looking for attorney clicked on you? This scenario is highly doubtful. All you have to do is ask your self "when was the last time I looked for an attorney and why?" I don't need to know the answer to that, but my guess is because you needed an attorney.:
  • Adwords at Cost Per Conversion:
  • 218 x $100 = $21,180 at cost per conversion (doesn't exist)
135 clicks came to the site from maps. This quarter we have had 7,500 website views on top of this with the majority being for Domestic Violence, Aggravated DUI Class 4 Felony and Possession of Marijuana. Those keywords add another 7,000+ click ranging between $19.60 - $120.00. If we average $50 per click, we are looking at another $500,000 in equivalent click cost.
  • Averaging it to $100 per click on prime keywords:
  • 7,000 clicks x $100 = $700,000 Adwords Campaign Spend
  • Averaging it to $50 per click on prime keywords:
  • 7,000 clicks x $50 = $500,000 Adwords Campaign Spend
Total campaign value in "CLICK BUDGET" That quarter: 1.5 Million
clients spend on program:$7500
Keep in mind these numbers include only one of this client's websites and just organic search, no referrals, social clicks or direct visits. Please correct me if I am wrong on these numbers. In the SEO industry, this is the dream goal and a near impossible achievement. If I am right, we might have one of the most successful SEO campaigns I have ever heard of or even read about.
Seo and facebook advertising
About the author: Dana Brandel Branding is the CEO and SEO of Brandel Branding Inc.  Specializing in Rank and Rent, lead generation and SEO For Attorneys. He currently has over 1000 top 3 rankings just in the legal industry.
Follow Dana Brandel Branding to learn more.

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seo

The Death of Click Funnels

If we cant learn from history, we are doomed to suffer its mistakes. Is this the end of Facebook ads?

I hope everyone who jumped in for the funnel craze took the time to learn SEO. If not I give it 90 days before your out of work. I just downloaded Facebook Local on the App Store, and after working three years at Yelp and knowing the inside and out of local search directories, Facebook Local is going to be a game changer, for consumers. I am going to let you on a little secret about marketing companies and evaluations.

Most clients will ask a PPC ads company or magazine why they have to sign for a year or 6 months. The standard sales objection you will hear 99% of the time is “Good advertising takes time, you cant judge a program by its effectiveness in the first few months.” and like most consumers, you will eat that up and move forward. The truth is a marketing company has no physical property or value besides its database and clients. If a client were to spend 1000 per month on Facebook Ads, then that client is only worth $1000 in a company evaluation.

Now if that same client is on a year contract at $1000 per month, that client then becomes worth 12k in an evaluation sense. Facebook already cut back massively on dark post, last time I checked I could not even get to. My guess is pixels will be the only thing they will sell through Facebook within three months, and all as revenue is going to be geared toward cross-selling into the local market. This will have them competing with Yelp and other directories. This will force all the $20 ad budget spenders into real programs. This is just a guess based on what I would do but honestly, why would you start an entire industry based on a fly by night idea. I mean landing pages have always been a great tool but to have a system solely based off running other methods does not work, especially when one disappears.

The main thing this wild, 15 years, digital marketing ride has taught me is the only thing constant, online is change. If you can’t pivot an entire agency overnight, it gets yanked out from under you. This boils down to “marketers” chasing their own million dollar dreams. Finding the quickest way to your endgame, primarily in and out and then creating statistics to back up the facts as to why it will work.

You need to be delivering value not statistics to your clients, if you are working short-term success, you will always lose the long-term game. No matter what anyone tells you there is no jump in and make 100k a month overnight system, the only people that ever make that kind of thing happen in any industry are the people that pray off the blood of entrepreneurs chasing the overnight, success, bullshit dream. Yes, I am directly referring to the Thai Lopez’s of the world, shots fired, come at me.

You didn’t make a grip of money being a marketing god or entrepreneurial genius, In fact, I am quite sure you would google what ROI stands for if we were having a conversation on returns and advertising. You made money off selling an overpriced program, targeting other desperate marketers drooling over the overnight millionaire dream as well. The most natural sell in the world is to a hungry sales person, this has been happening every generation and has no signs of stopping.

Hoover did it to the original door to door vacuum salesman, and it’s all been downhill from there. Avon, Mac, Joel Olstine and every other pansy scheme out right now that is set up to look like a goldmine for every hungry sales person looking for overnight success. Like the greedy salesman before them, they will bust there entire family savings nut on the product or startup. I’m calling it now; now Facebook Flips its ad campaign 100% to Facebook Local.

Your funnels lose power and everyone flocks to Youtube. The only problem will be no one took the time to learn SEO, especially local citation SEO. If this applies to you, feel free to call my agency) will rank every one of your videos. As they climb up search and you can no longer charge your customers 1/10 for what real SEO is worth. Youll is stuck, just like your mother before you, with an entire bag of overpriced makeup nobody wants, right as the Tupperware party era ends and you have no one to sell too….ouch.

You could always use it to paint your face like a clown and blow up balloon animals at kids parties……my suggestion is to get to Moz and crack open link building for beginners and get to Learning, if you need help, I am always open for FREE ADVICE.

Local Seo, The Digital Branding Solution

I’ll end with this; I won’t laugh or ridicule a single person or agency that jumped on the SEO is dead bandwagon, when they come crawling back. Seo is not a single form of marketing like a click funnel, it is the understanding and optimizing for algorithms. Algorithms are numbers in sequence. Until the day all programs stop using algorithms to run their whole damn systems. SEO is going nowhere and will continue to develop. Artificial Intelligence is just based on algorithms; Facebook local is algorithms, Yelp is algorithms. It’s all SEO and SEO is all about beating the system to get in front of the target market at the time they are ready to buy. At the end of the day as long as people are buying things and using digital products there will be SEO. Honestly, think about it like this; The first person to use search optimization is the guy who changed his business name and put an A1 in front of it so he could rank #1 in local phone book searches. I tip my hat off to that guy for starting this whole crazy thing.

 

About the author: Dana Brandel Branding is the CEO and SEO of Brandel Branding Inc.  Specializing in Rank and Rent, lead generation and SEO For Attorneys. He currently has over 1000 top 3 rankings just in the legal industry.
Follow him to learn more.

Seo and facebook advertising

Request a quote now

Just fill-in the form below and we will get in touch with you as soon as possible.

By sharing this on platforms you use, you help us to rank our info and Brand the Planet
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